How To Set Up and Optimise Your Amazon Author Page

by | Feb 4, 2018 | Book Marketing, Inspire, Publishing

If you’ve published a book on Amazon, you’re eligible to set up a free Author Page. It’s another way for you to connect with your readers by sharing information about yourself and your books. You can include things such as:

  • Your bio
  • Awesome reviews you’ve received
  • Pictures of you, your book covers or media coverage you’ve received
  • Book-related videos and events
  • Your blog feed

If you haven’t joined Author Central, you can do so here. Otherwise, log in to your account.

When you first log in, you’ll be taken to the Author Central Welcome Page. This gives you some great information as well as quick links to important places. There’s also an Author Central News section, which lets you know what’s happening in the world of Amazon for the author.

Author Page Tab

The author page tab is where you can add/edit:

  1. Your bio
  2. Images
  3. Events
  4. Videos
  5. Author page link
  6. Blog feed

Your bio is a chance to share some information about yourself with your readers. It can be anything you want, so be creative. What do you want your readers to know about you they don’t already? Share stories, awards, achievements, how you come up with your ideas, etc.

The images you want to include are pictures of yourself – promo shots, at events, etc. Also, add images of your book covers (if you have the copyrights to them), and any media coverage you’ve received (newspaper articles, online mentions on influential sites, etc.).

The events section is your chance to let your readers know where you’ll be appearing. They can be speaking engagements, book signings, online book tours, filming promo trailers, charity events, etc.

The video section is where you can upload any book trailers, event videos, media appearances or interviews. You could also possibly include a behind the scenes style video around a book launch, book signing, or event you’re speaking at.

Your author page link can be personalized. I recommend using your name or pen name. If it’s unavailable, look at adding author, official, the, real or similar to it, e.g., leoniehopeauthor, officialleoniehope, or theleoniehope. Display it on your website or social media pages

Your blog feed is the place where you can display the posts you write and publish on your website. Let’s look at how to set this up.

Setting up Your Blog Feed

Before you can add this feature, you need to create a feed link. This is used to deliver regularly changing web content, such as that on your blog. There are two options available. The first is an RSS (Really Simple Syndication or Rich Site Summary) feed. The second is an Atom feed.

I use the RSS option because it’s more widely accepted. I create mine using a free Google tool called Feedburner. It’s quick and easy to use. Log in to your Google account. If you have a Gmail address, a Google+ page, or have used AdWords or one of the other Google tools; you probably have a Google account. If not, you’ll need to set one up before you go any further or choose another RSS feed link site.

Get the link to your blog page. You can find this by visiting your website home page. Right-click on your blog or blog name, then select copy link location.

Alternatively, log in to the back-end of your website as the Administrator. Go to the section where your pages are displayed. Find your blog page and right-click on view (or similar), and select copy link location.

Once you have this, paste it into the box under “Burn a feed right this instant. Type your blog or feed address here” and click next.

Next, select RSS feed and next.

Choose a title for your feed. Click next when finished. I recommend using the same name as your blog, e.g., The Hopeful Author, or Blog to make it easy to identify.

You now have a blog feed. Copy the feed address and paste it into the blog section on your Amazon Author Page. You can also save it in word or notepad, ready to post on your website or other social media channels.

You can also check out Understanding Your Amazon Author Central Account.