Genre’s and subgenres make it easier to write a book. They’re predetermined and give you a guide about the sort of book that specific reader is looking for – what information to include, character arc, book and chapter structure, etc. But in order to sell your books, you need an audience to write for. There are a few ways to find them…
When you upload your manuscript to sites such as Amazon, they allow you to choose a certain number of keywords. These are words or short 2-3 word phrases your ideal reader might type into a search engine, for example, business writing skills, vampires, Robert Langdon, etc.
To maximise their effectiveness, choose different yet related words to the ones in your title and subtitle. For example, your book is called “How to Find a Man in 30 Days: Tips and Tricks to Get Your Perfect Partner” Some keywords might be – looking for love, dating, relationships, men, month, ideal, etc.
If your reader is like you, create an avatar; a fictional character, based on an actual person, that represents you and has similar characteristics, hobbies and demographics. Give it a name and list the following information:
- Where they live
- Other authors they like to read
- Where they hangout
- Where they shop
- If they have children
- Their relationship status
- Which social media platforms they’re on
- What they do in their spare time
- How they relax or like to have fun
- How they spend their time
- What they like/dislike
- If they’re part of any groups or organisations
This will give you an idea of where you can find them to get your book, or teasers about the upcoming release, in front of them.
These are factors that apply to a population, for example:
- Household composition
- Number of cars owned
There are a few places you can find this information; Social media profiles; alexa.com; the advertising section of websites and online magazines, and Government statistic sites such as the Australian Bureau of Statistics.
This information is important to know if you are going to run paid advertising so you can target the right people.
Sometimes readers don’t fit into the neat box of demographics. Sometimes they come from a wide range of backgrounds, but share some commonalities. These commonalities are called psychodynamics, and focus more on the shared psychology of your readers, such as behaviour, beliefs, attitudes, and values.
Think of psychodynamics as your reader’s story, what makes them who they are and why they’ll be drawn to your book. This approach can work well with avatars and keywords.
If you’re hungry for more information on this topic, search “find your book audience” or similar. There’s plenty available. Feel free to share any ideas you have on finding your readers in the comments below.
Cheers to your writing success!