Understanding Your Amazon Author Central Account

Your Amazon Author Central Account is more than just your Author Page. It’s also the place where you can get information about the sales, ranking, and reviews of your books.

Once you’ve logged in to your Author Central account, you’ll notice five tabs across the top:

  1. Author Central Welcome Page
  2. Author Page
  3. Books
  4. Sales Info
  5. Customer Reviews

For information on the welcome and author pages see How to Set Up and Optimize Your Amazon Author Page. This post will cover the other three tabs.

Books Tab

This is where you can add all your books to Amazon – eBooks, paperback, hardcover, and anything else you have. They have to be live on Amazon, not draft or pending status.

Sales Info Tab

This gives you information about the sales and ranking of both you and your books. It changes hourly.

Nielsen BookScan

It shows the number of books sold per week across selected retailers or by geography. It only covers Amazon.com and doesn’t include their international sites. Not all books are eligible for this, so you may not see any information. If you don’t see anything, and you’ve sold some books on Amazon.com, try doing the BookScan tour.

Weekly Sales

Sales by Geography

You can view results for a specified period by all books or a particular book.

Sales Rank

This tells you the bestseller ranking for your books across all the books on Amazon.com and changes hourly. The default listing is all books. You can change the period you want to view – 2 weeks, 1 month, 6 months, 1 year, or 2 years.

Don’t get discouraged if you see it’s trending down. Remember, this changes hourly, so will be effected by what other authors are doing and launching.

If you want to view individual books, perhaps to see how sales went over a particular promotional period, click on that book. Visit sales ranks for more information about how they’re determined.

You can see my latest print book 2018 Numerology Guidebook released in December 2017 is currently ranked #444,871 out of over 8,000,000 books. Pretty good for a book just over a month old with no promotion.

Author Rank

This is based on the sale of all your books on Amazon.com. It’s also updated hourly so will go up and down. The default listing is all available books. You can select a specific category from either Kindle eBooks or Books (print). These are usually the same categories you set up for each book when you published them on Amazon.

Customer Reviews Tab

This is where all the reviews your customers have written for all your books are displayed after it’s determined they’ve met the Community Guideline. They’re the same ones that appear on your individual book pages. Again, the default listing is for all books, but you can select specific books.

This can be handy if you’re looking for a great quote to put on a revised cover, your website, social media, or book promotional material.

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